Does your marketing ... make claims you can't back up?
get you new clients?
generate sales
and revenue? get you results?
get you repeat sales?
get you more than you invest?
The Bible is authoritative, practical, and instructional in all areas all areas of life. It speaks truth in every book, chapter and verse. This is THE guide to understanding life and living in right relationship with God and man.
Five years ago, Jim Collins asked the question, "Can a good company become a great company and if so, how?" In Good to Great Collins, the author of Built to Last, concludes that it is possible, but finds there are no silver bullets. Collins and his team of researchers began their quest by sorting through a list of 1,435 companies, looking for those that made substantial improvements in their performance over time. They finally settled on 11--including Fannie Mae, Gillette, Walgreens, and Wells Fargo--and discovered common traits that challenged many of the conventional notions of corporate success.
This book is a guide to success for small business owners. Gerber is the founder
of a consulting company for small businesses. In the beginning of the book,
Gerber cites the well-known failure-rate statistics for small business: 40% fail
in 1 year. Of those who survive 1year, 80% fail in 5 years, and of those who
survive 5 years, another 80% fail. Over the years, Gerber has observed that the
small business owners who fail often share a number of characteristics, while
those who succeed do so not by luck, brains, or perseverance, but by taking a
different approach. This book explains the approach that is necessary for a
business to survive and thrive.
Basing his latest book on the theory that "successful people think differently than unsuccessful people," Maxwell (author of bestselling The 21 Irrefutable Laws of Leadership and Running with the Giants) guides readers on the journey of mastering "good thinking" to achieve their personal and professional potential. Maintaining an encouraging tone and a down-to-earth writing style honed from his more than 30 previous titles, Maxwell details the impact and practical value of 11 kinds of thinking, including reflective, shared, creative, unselfish and big-picture. Useful tips, like how to discover your gifts through focused thinking, ways to break down complex issues with strategic thinking, and how to understand the value of examining the worst-case scenario through realistic thinking, characterize the author's surprisingly concrete lessons.
While he doesn't go so far as to say that small is beautiful, Ries (Positioning) levels a commonsense critique at the compulsion for growth that drives corporate America. Growth for its own sake, particularly when it involves diversification into products unrelated to a company's original business, Ries says, causes many companies to become unfocused, confuses customers and loses money. The frenzy for acquisitions that spread many a well-known brand name over a diversity of products has proved untenable, with the result that companies that grew fat are regaining their original focus by slimming down. Sears, Roebuck, a once focused retailer that expanded unwisely into real estate, stock brokering, business system centers and credit cards, is having to divest itself of all but its original retail chain. Managers seeking to focus or refocus their companies will find helpful examples here, drawn from a broad range of enterprises. Copyright 1996 Reed Business Information, Inc.
This grandfather of all people-skills books was first published in 1937. It was an overnight hit, eventually selling 15 million copies. How to Win Friends and Influence People is just as useful today as it was when it was first published, because Dale Carnegie had an understanding of human nature that will never be outdated. Financial success, Carnegie believed, is due 15 percent to professional knowledge and 85 percent to "the ability to express ideas, to assume leadership, and to arouse enthusiasm among people." He teaches these skills through underlying principles of dealing with people so that they feel important and appreciated.
Basing his latest book on the theory that "successful people think differently than unsuccessful people," Maxwell (author of bestselling The 21 Irrefutable Laws of Leadership and Running with the Giants) guides readers on the journey of mastering "good thinking" to achieve their personal and professional potential. Maintaining an encouraging tone and a down-to-earth writing style honed from his more than 30 previous titles, Maxwell details the impact and practical value of 11 kinds of thinking, including reflective, shared, creative, unselfish and big-picture. Useful tips, like how to discover your gifts through focused thinking, ways to break down complex issues with strategic thinking, and how to understand the value of examining the worst-case scenario through realistic thinking, characterize the author's surprisingly concrete lessons.
Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request) and is written in a narrative style combined with scholarly research. Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and other positions, inside organizations that commonly use compliance tactics to get us to say "yes."
The spiritual premise in The Purpose-Driven Life is that there are no accidents---God planned everything and everyone. Therefore, every human has a divine purpose, according to God's master plan. Like a twist on John F. Kennedy's famous inaugural address, this book could be summed up like this: "So my fellow Christians, ask not what God can do for your life plan, ask what your life can do for God's plan."
Getting Things Done offers a complete system for downloading all those free-floating gotta-do's clogging your brain into a sophisticated framework of files and action lists--all purportedly to free your mind to focus on whatever you're working on. However, it still operates from the notion that if we could just get really, really organized, we could turn ourselves into 24/7 productivity machines.
As whole-life-organizing systems go, Allen's is pretty good, even fun and therapeutic. It starts with the exhortation to take every unaccounted-for scrap of paper in your workstation that you can't junk, The next step is to write down every unaccounted-for gotta-do cramming your head onto its own scrap of paper. Finally, throw the whole stew into a giant "in-basket".
Your thoughts and your dreams determine what you are and what you will be. This little book is meant to stimulate men and women to the discovery and perception of the truth that they themselves are makers of themselves, by virtue of the thoughts which they choose and encourage.
The Thirteen Steps to Riches described in this book offer the shortest dependable philosophy of individual achievement ever presented for the benefit of the man or woman who is searching for a definite goal in life. Before beginning the book you will profit greatly if you recognize the fact that the book was not written to entertain. You cannot digest the contents properly in a week or a month.
"This is not a novel. It is a textbook on individual achievement that came directly from the experiences of hundreds of America’s most successful men. It should be studied, digested, and meditated upon. No more than one chapter should be read in a single night. The reader should underline the sentences which impress him most. Later, he should go back to these marked lines and read them again. A real student will not merely read this book, he will absorb its contents and make them his own." - Dr. Miller Reese Hutchison
Whether they are corporate professionals, budding entrepreneurs, or they own a home business, most people are looking to achieve more in less time, while earning enough money to live comfortably. This book reveals the proven techniques thousands of people have used to attain all of the money they wanted while living healthy, happy and balanced lives. The Power of Focus, the new blockbuster from the coauthors of the bestselling Chicken Soup for the Soul, is a practical no-nonsense guide that shows readers how to reach their business, personal and financial goals without getting burned out in the process.
What does it really take to run a successful company today? Thomas Neff and James Citrin, U.S. chairman and managing director, respectively, of the Spencer Stuart executive-search firm, offer revealing answers in Lessons from the Top: The Search for America's Best Business Leaders. In 50 short but perceptive profiles, they identify and analyze the men and women who drive today's most successful corporations.
The Magic of Thinking Big gives you useful methods, not empty promises. Dr. Schwartz presents a carefully designed program for getting the most out of your job, your marriage and family life, and your community. He proves that you don't need to be an intellectual or have innate talent to attain great success and satisfaction -- but you do need to learn and understand the habit of thinking and behaving in ways that will get you there. This book gives you those secrets!
The Bible is authoritative, practical, and instructional in all areas all areas of life. It speaks truth in every book, chapter and verse. This is THE guide to understanding life and living in right relationship with God and man.
