You can't be all things to all people. Today market requires you to specialize and find your niche. There is too much competition to just open your doors. You must focus your message to a specific market using new technologies.

• Ezines which are electronic newsletters
• podcasting lets your message be boardcasted using the internet
• audio clips can make your website come alive
• audio Teleseminars allows you to use the telephone to bring your message to the masses without leaving your home
• auto responders allows you to sent personalized email automaticly to your customers or prospects

An Opt-in email campaign consists of gather leads on a web site and following up these leads with emails designed to bring them back to your site and have them continually thinking about your services and/or products.

Growing a list of prospects is a necessity. An ‘opt-in strategy’ allows you to capture a portion of people who visit your web site and do not become a customer or client the first time. An opt-in strategy works best when you offer value-based information or products in exchange for a visitor’s name and email address. This allows you to stay in touch with them regularly, providing them with valuable services and products.

• Welcoming messages. Audio is a great way to connect with you visitors and introduce them to features of your web site, valuable services, and available products.
• Tele-seminars. Give or sell an audio seminar from your web site. A great way to provide a value-added service from your site. Even an excerpt can wet the appetite.
• Audio Postcards. Audio postcards are a great way to stay in contact with clients and prospects. Give a tip, an invitation, an announcement of a product or service. It can also be a great way of saying ‘thank you’ to your customers.
• Testimonials. Audio testimonials can be far more effective than written testimonials. Audio testimonials add credibility and make it easier to close sales.
• Training tools. Some people are just better learners when hear audibly. Gain an edge by giving an audio tip or training session.
• Coaching and consulting. You can put recent coaching session on your site and allow your visitors or members to access valuable information at their leisure.
• Be unique. People are inherently cautious. When delivered audibly, your satisfaction guaranteed gains impact and reassures your potential clients and customers.

• Generally you have a limited amount of time to capture someone’s attention. There is so much information available to access and assimilate. With audio you can pack a lot into a 30 or 60 second audio bite.
• The time organize thoughts and information into written form can be very time consuming. Audio can provide a powerful message in just a few minutes.
• People are generally socially beings and the internet can be a rather impersonal environment. The use of audio can help better connect you to your audience.

It's gets harder to communicate your message to your market Teleseminar allows you to target a market then provide content rich information to educate your prospects from the comfort of your home and globally.

• A new voice: Podcasting provides a new way to reach out to customers and potential customers. Podcasts help you communicate your passion and personality in a way that isn’t possible with the written word.
• Precise targeting: This technology provides a way for the quality of a message to rival the quantity of recipients in importance.
• Industry leadership: Podcasting can help you position your company as a thought leader in your market.
• Halo effect: Just being involved with podcasting says that your company is on the cutting edge. Your involvement may produce buzz in your industr

"Blog" is simply an abbreviated way to say "Web log." It's a journal posted on a Web site, updated on a regular basis and containing news, opinions, ideas and brainstorms, plus links to other sources of information, other Web sites and other blogs.

Many blogs cut both ways, inviting readers to post feedback on what they see. While that can apply to everything from sports and entertainment to rants about high school math, it can also generate interest — and, ultimately, income — for your business.

• Expose a new or little-known product or idea. Readers are always looking for more ways to find out information about companies and for ways to interact. That, in turn, can lead to a more informed customer and a more time-effective sales process. Rather than your taking the time to pitch your product or service to a client who may not need it, a blog supplants you as an information source.
• Improve your search engine rankings. Blogging also puts you in touch with prospects in other ways. As any company with a position on the Internet realizes, hits via Google, MSN and other search engines can provide a groundswell of leads. Blogs can add further leverage to the frequency with which search vehicles identify you and your company, particularly if your blog allows readers to post a response.
• Position yourself as an expert in an industry or field. Blogging also can also prove an implicitly effective marketing tool to establish yourself as an authority in your field. Not only can that generate leads, it can also send a positive buzz about your credentials through the marketplace.
• Engage in a forum openly with your customers. Just as important, blogs that solicit reader comments can provide a sense of immediacy with your customers. In one respect, that's a ready source of feedback on what you're doing right and what you need to polish.

We started with department store store or the general store. Then we developed speciality retails like Petsmart OfficeMax, Home Depo, Circuit City, Barnes and Noble, Victoria secrets Some people call them category killers. The market requires you to specialize to set yourself apart.